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5 Tips To Boost Your Business’ 2015 Black Friday

5 Black Friday Tips For Your Business

Ahhh, I love the smell of commerce in the morning!

Black Friday. It’s the annual Olympics of retail shopping. That once-a-year event where red-eyed shoppers coax themselves out of a tryptophan-induced lethargy in order to brave the 2 A.M. masses in hopes of snatching up the latest Playstation model…for a $1! According to Bloomberg News[1], in 2013, over 140 million people shopped the day after Thanksgiving. For businesses that opt to embrace our nation’s biggest shopping “holiday,” Black Friday can be a traffic and sales gravy train!

While the year’s biggest shopping day may still be nearly two months away, now is the time to start planning and promoting Black Friday incentives to give your business a leg-up in the very competitive retail market. Here is a compilation of ideas to inspire your own successful Black Friday efforts.

1. The Early Bird Catches the Sales
Did you know that over a third of men and women (32 percent and 35 percent, respectively) venture out into the early morning crowds on Black Friday[2]?! That’s A LOT of shoppers. Don’t miss out on your share of these prospective shoppers. Consider offering your customers extended, early morning business hours the day after Thanksgiving.
2. Don’t Underestimate the Power of a Good Old Fashioned Coupon
Over half (53%) of shoppers say they would use a coupon when making a Black Friday purchase[3]. In addition to offering your customers a savings, an added perk of offering coupons is that you are organically increasing brand visibility. It’s a 1-2 punch!
3. Go Digital
Let’s face it, we live in a digital age. Show you’re tech savvy by offering your customers web-based access to exclusive Black Friday savings and discounts. Create a special QR code for shoppers to scan in-store that will provide them instant mobile access to a coupon/savings flier that is specific to Black Friday use. Does your business primarily function online? Create a banner ad on your homepage or a specific landing page within your website to organize and indicate your Black Friday savings to customers.
4. Spread The Word
Leave no potential customer untouched! Compile a list of your most effective means of reaching your target audience and promote, promote, promote! Use every opportunity at your disposal to remind your customers of your fabulous Black Friday savings, whether it be by word of mouth in your brick-and-mortar or a carefully executed online marketing campaign. Consider reaching your customers by:

  • Employ the Power of Social Media: Don’t forget to utilize social media sites such as Facebook, Twitter, Pinterest, Instagram, etc., to promote within your current customer network and target promoted ads to seek out a new customer base.
  • Direct Email: Send an Email to your established customers announcing your Black Friday Deals and Savings. Not currently using a newsletter service? Be sure to familiarize yourself with how to keep your e-mailing CAN-SPAM Compliant.
  • In-Store Distributions: Consider including a leaflet or small flier to advertise your Black Friday deals in every customer’s bag/shipment throughout the months of October and November.

Bottom line…Start early and promote across as many platforms as possible and often. Remember, repetition sells!

5. Bring Them Back
Think about offering your customers an incentive to return to your store after Black Friday has come and gone. Take advantage of the unusually high traffic volumes that November 28th will provide by offering attractive savings to draw customers into your store on Black Friday and then reward them for their patronage by offering a discount card with each purchase to be used at a later date. A Scratch Off Game Card is a great way to encourage your customers to shop with you later in the holiday season, too!
I hope that this information will help inspire your own successful Black Friday plan of attack. There are endless possibilities to engage your customers and lead them through your doors this Black Friday, and who knows your customers better than you?! Plan promotions that will excite and motivate your target audience to ensure that you get a slice of that Black Friday pie!

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[1] http://www.bloomberg.com/news/2013-12-02/black-friday-weekend-spending-drop-pressures-u-s-stores.html

[2] http://www.valpak.com/media/press-releases/2012/holiday-spending-survey-2012.jsp

[3] http://www.valpak.com/media/press-releases/2012/holiday-spending-survey-2012.jsp

Top Ideas for Promotional Scratch Cards

Top Business Promotion Ideas – What Will You Reveal?

Have you ever considered elevating your marketing pieces by featuring an engaging and memorable scratch off? Let the scratch off experts help guide you in the right direction as you plan your own dynamic marketing campaign!

First thing is first… when a customer approaches me with an interest in creating a Scratch Off business promotion, I always ask a few starter questions to get the ball rolling:

  •    How will you be using your Scratch Off cards?
  •   What are your card specifications (size, quantity, print formatting)?
  •   What promotional message do you want to reveal under the Scratch Off Label?

Typically, the first two questions are fairly easy to answer. Most individuals have a clear vision of how they would like to use their cards and how they want their cards to look before making their initial contact. But, in my experience, the promotional message is where project creativity can start to slump. I am often asked, “What do you suggest?…” What kind of business promotions do other [insert appropriate business here] do?”.

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How To Make Your Own Potty Training Chart

Potty Training ChartDIY Scratch Off Projects: Make Your Own Scratch Off Potty Training Chart

As any parent of a growing toddler knows, potty training can be one of the most memorable—yet frustrating—developments of those early years. I, for one, experienced a roller coaster of ups and downs while potty training my son this past year.

I did my homework, reading about all the good, the bad and the ugly of potty training boys. We tried the “potty train your kid in a day” plan… it didn’t work. We tried bribing him with treats, including small toys, candy, or anything else we thought might coerce him into cooperating, but we quickly learned that rewarding him with a gift every time was a slippery slope. And he appeared to be completely unmoved by our encouragement of him being a “big boy.”

And then I was introduced to the wonderful world of My Scratch Offs. In the midst of our seemingly endless journey toward our deliverance from diapers, the concept of a fun and functional tracking and reward system breathed life back into the nearly broken spirit of this potty training parent.

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A Step-By-Step Guide to Custom Scratch Off Card Production


So, you’d like to order a custom Scratch Off Card? Here at My Scratch Offs, Custom Scratch Off Cards and Labels are our bread and butter! Whether you have a very specific vision for your project or you’re starting the creative process from scratch, our team is primed to step you through the full process from design to production.

Let’s start at the beginning and I’ll walk you through the “what to expect” when ordering a custom card from My Scratch Offs! And so it goes…

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Scratch Off Labels: A Beginners Introduction


Here at My Scratch Offs, LLC, I respond to about 90% of all of our inquiries, be it by phone, e-mail or tweet. From how-to’s to product suggestions to pricing, our customers’ questions come in all shapes and sizes and I’m happy to answer each and every inquiry. But the number one most frequently asked question is: How do those Scratch Off Labels (also known as Scratch Off Stickers) work??

Our product is unique and in turn, it can be difficult to fully conceptualize without an inherent knowledge of scratch off products (though you can get to know our products by requesting Free Samples!). There are endless practical uses and options for customization of Scratch Off Labels and it can be easy to get lost in the planning process.

If you’re a little confused about how it all works, don’t sweat it, that’s what I’m here for! So, let me explain a little bit about our products…

What is a Scratch Off Label?

Our Scratch Off Labels are a clear, adhesive backing that has had scratch off pigment professionally applied on top. They are a simple peel-and-stick application (like any ol’ regular sticker) and can be applied either by hand or machine applied using a labeler or tabber.

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